> For the complete documentation index, see [llms.txt](https://negative-tax-1.gitbook.io/negative-tax/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://negative-tax-1.gitbook.io/negative-tax/netaswap/goals-and-objectives/5.-user-acquisition-and-retention.md).

# 5. User Acquisition and Retention

Launch targeted marketing campaigns and user incentives to attract at least 100,000 active users within the first year, with a retention rate of 70% through superior user experience and customer support